Web platform
Sparfuchs24 – visible on Google again
Deal platform modernized technically and tuned for Google step by step.
Sparfuchs24 compares promotions and prices across Swiss retailers—the business depends on reach and trust in search. We modernized the platform, analysed indexing blockers, and rebuilt Google visibility step by step.
- Industry
- Deals & price comparison
- Focus
- Indexing, SEO, engineering
- Role
- Analysis & delivery
Starting point
The platform worked day to day—users found deals. On Google, however, Sparfuchs24 was nearly invisible: many relevant URLs were not reliably indexed and organic reach was missing.
For a model built on findability and freshness, that was central—not a side issue. Without stable indexing, traffic, partner relevance, and planning suffer regardless of deal quality.
What was missing in-house
Expertise to read crawling, technical signals, and SEO together—and to implement changes that work in production without rebuilding everything.
Quick fixes were not enough. It needed prioritisation: what actually blocks Google? what modernizes the base? what shows measurable progress in Search Console?
What we delivered
- Audit of tech, crawling, indexing signals, and structure
- Targeted fixes to SEO, URL, and template fundamentals
- Technical modernization for performance and maintainability
- Indexing hurdles removed with clear documentation
- Step-by-step return to Google’s index with checkpoints
- Priority alignment—what first, what next, what to measure
Outcome
Pages indexed again and a more stable technical base—so visibility does not drop off once more.
Sparfuchs24 has a solid search foundation again. Tuning and monitoring continue—with clarity on what improves next.